Tesla Motors Inc. (TSLA) will make its first foray toward automated driving, joining luxury rivals in offering high-tech features including one that can keep the car in its lane, said a person familiar with the carmaker’s plans.
The new capabilities will be revealed at an announcement scheduled for this week, said the person, who asked not to be identified because the details aren’t public.
Chief Executive Officer Elon Musk on Oct. 1 posted on Twitter that the electric-car maker will “unveil the D and something else” and included a photo of a darkly lit Tesla and the date Oct. 9.
Tesla, maker of the Model S luxury sedan, is adding electronic features that help drive the car, reducing the strain of traffic congestion. The automaker is responding to the increasing use of such functions by rivals such as Volkswagen AG’s Audi and Daimler AG’s Mercedes-Benz, as well as more mass-market manufacturers such as Honda Motor Co. (7267)
The automaker last month began installing cameras in the Model S, including a forward facing one behind the windshield, that will enable safety technology required by European regulators, Simon Sproule, a company spokesman, said in an interview yesterday. He declined to confirm the specific safety features ahead of Tesla’s announcement………..
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